Who’s Your Best Prospect? There’s a super-important step to effective marketing that people seem to skip right past when they’re thinking about attracting sellers, buyers, renters, partners, etc. As you may have heard me say before, there are three things that work together to make marketing “work”— Having the right message Putting it in the…
Warning: This is the longest blog post I’ve ever written. At the same time, I think if you can read it all, you’ll be glad you did.Because there’s a dark secret that a lot of investors know, but that no one seems to talk about much. It’s a secret that every full-time investor eventually discovers…
Way back in the mid-90s, I went to a workshop taught by the great Pete Fortunato. Several times during this event, he mentioned deals he’d negotiated or financed with the help of what he called “financial friends”. At the time, I had two thoughts about this: first, “Why does a guy who’s been in real…
Several times in the past few months, I’ve found myself explaining to Inner Circle members that the reason they couldn’t sell their wholesale deal was that they’d over priced it, and the reason they’d over priced was that they’d made a common logical error in figuring out the value. See if you can tell…
On April 4th, HUD released a statement entitled “Guidance on Application of Fair Housing Standards to the Use of Criminal Records by Providers of Housing and Real Estate Related Transactions” that immediately set the landlording world abuzz with the news that we could no longer “discriminate” against felons. Like most incursions by the government into…