Financial Friends

By Vena Jones-Cox     Way back in the mid-90s, I went to a workshop taught by the great Pete Fortunato.           Several times during this event, he mentioned deals he’d negotiated or financed with the help of what he called “financial friends”.           At the time, I had two thoughts about this: first, “Why does...

How to Get Your Young People Involved in Real Estate

By Jim Wood Begin by teaching them about the lifestyle choice they’ll get to make each day of their lives: the choice of being rich, poor, or middle class. Once they make that decision, show them how they can use real estate as a vehicle for reaching their chosen destiny. Let’s face it… for almost...

Who EVER Built Freedom Alone?

By Vena Jones-Cox You got into this business for freedom, right? Money freedom , yes. But also time freedom, and life-on-your-terms freedom. But here’s a truth a lot of us don’t realize early enough—and it handicaps us: Independence isn’t…Independent At every stage of this country’s history, it’s been groups of people, acting together, that have...

What You Don’t Know About Seller Psychology (that’s ruining your marketing)

By Vena Jones-Cox Think back for a minute—what was your first thought the first time you saw one of those handwritten signs at the highway entrance? You know, the one that says, “Handyman Special Must Sale [sic] $87,000 555-5555”? Or the first time you saw a bandit sign that said, “I Buy Houses Close in...

Your Portfolio’s Biggest Risk Isn’t the Market

By Amanda Neely, CFP®, Founder of Counterflow™️ Most real estate investors eventually experience a deal that should have worked. The numbers penciled out, the assumptions were reasonable, and the market supported the strategy. And yet, somewhere along the way, the outcome fell short of expectations. Maybe the partnership became strained, maybe the timing was off,...