Webclass: Why Your Marketing Isn’t Working + Marketing Contest
Thursday May 12th at 9 pm EST, I'll teach an online class about big marketing mistakes your probably already making (and how to fix them). Register here https://attendee.gotowebinar.com/register/3152688338869815042 As proof of my marketing genius, I'll select one attendee for a 2-week experiment where I'll pay for a marketing campaign for you, up to $500 in...
Guest Blogger Anthony Chara: Understanding Cap Rates
What is "Cap Rate", and How Do You Use it to Find the Value of an Apartment Complex? By Anthony Chara Anthony Chara is an apartment investor and educator who, with his partners, owns over 1,000 units across the country. I love love love his classes because he shares my penchant for hyper-detailed, no BS...
Inner Circle E-Lesson: Who’s your best prospect?
Who’s Your Best Prospect? There's a super-important step to effective marketing that people seem to skip right past when they're thinking about attracting sellers, buyers, renters, partners, etc. As you may have heard me say before, there are three things that work together to make marketing “work”— Having the right message Putting it in the...
Multiple Streams of Income = Success
Warning: This is the longest blog post I've ever written. At the same time, I think if you can read it all, you'll be glad you did.Because there’s a dark secret that a lot of investors know, but that no one seems to talk about much. It’s a secret that every full-time investor eventually discovers...
Inner Circle Lesson: Financial Friends
Way back in the mid-90s, I went to a workshop taught by the great Pete Fortunato. Several times during this event, he mentioned deals he’d negotiated or financed with the help of what he called “financial friends”. At the time, I had two thoughts about this: first, “Why does a guy who’s been in real...