I’m getting increasingly alarmed by the way the real estate investment business is being co-opted by infomarketers who are intent upon maximizing their own bank balances by blaring the message that it’s possible to make a ton of money in real estate without Working very hard 2. Understanding much beyond the very basics or 3. …

IC elesson: What Would a Millionaire Do? Read more »

Maybe you’re someone who’s completely comfortable asking complete strangers questions like, “How much do you owe on your house” or saying things like, “That’s crazy, you’ll never get that price”. But if so, you’re unusual—most real estate entrepreneurs have a tough time telling other people that their properties are not worth what they think they’re …

IC elesson: 10 Things I Say to Sellers Read more »

Why What You Know About Marking Doesn’t Apply to You. In studying marketing extensively (and sometimes expensively) over the past 2 decades, one of the things I’ve discovered is that the marketing that you need to do as a real estate investor is different than the marketing that you see as a consumer. In fact, …

Inner Circle E-Lesson: What You Know About Marketing is WRONG Read more »

Who’s Your Best Prospect? There’s a super-important step to effective marketing that people seem to skip right past when they’re thinking about attracting sellers, buyers, renters, partners, etc. As you may have heard me say before, there are three things that work together to make marketing “work”— Having the right message Putting it in the …

Inner Circle E-Lesson: Who’s your best prospect? Read more »

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