IC elesson: What You Don’t Know About Seller Psychology (that’s ruining your marketing)
Think back for a minute—what was your first thought the first time you saw one of those handwritten signs at the highway entrance? You know, the one that says “Handyman Special Must Sale [sic] $87,000 555-5555”? Or the first time you saw a bandit sign that said, “I Buy Houses Close in 7 Days”? Unless...
Guest Blogger Shaun McCloskey: How to be Rich in LIFE…
Shaun McCloskey and Steve Cook are the founders of the Lifeonaire Movement, a philosophy that, if I had my way, EVERY real estate investor would be made to study. Shaun is my guest on tonight's Real Life Real Estate; listen in at 5 pm eastern at www.RealLifeRealEstate.com (click the "listen live" button) or catch the...
IC elesson: What Would a Millionaire Do?
I’m getting increasingly alarmed by the way the real estate investment business is being co-opted by infomarketers who are intent upon maximizing their own bank balances by blaring the message that it’s possible to make a ton of money in real estate without Working very hard 2. Understanding much beyond the very basics or 3....
How to Avoid Coaching Ripoffs & Get What You Need
To be perfectly honest with you, this is one of those articles that I’m writing with some trepidation, because of the clear conflict of interest that someone who sells mentoring has in WARNING people (and that’s what I’m about to do) about the potential pitfalls of “free” mentoring. Nonetheless, this is something I’ve often observed...
IC elesson: 10 Things I Say to Sellers
Maybe you’re someone who's completely comfortable asking complete strangers questions like, “How much do you owe on your house” or saying things like, “That’s crazy, you’ll never get that price”. But if so, you’re unusual—most real estate entrepreneurs have a tough time telling other people that their properties are not worth what they think they’re...