IC elesson: What You Don’t Know About Seller Psychology (that’s ruining your marketing)
Think back for a minute—what was your first thought the first time you saw one of those handwritten signs at the highway entrance? You know, the one that says “Handyman Special Must Sale [sic] $87,000 555-5555”? Or the first time you saw a bandit sign that said, “I Buy Houses Close in 7 Days”? Unless…